THE BUSINESS OF BAKING: By Chef Gauri
Register for a one of kind Business of Baking class, and learn how to build your entire business plan blueprint from scratch. Work on an intensive one of one basis with Chef Gauri to learn about the intricacies of building and scaling a baking business from scratch.
From 5th to 8th May 2025
Date, Time, and Location
Don't miss out on this opportunity to elevate your baking skills. Here are the essential details for the class:
Dates
May 05 to May 8, 2025
Time
10 AM to 7 PM
Location
Cakes by M, Above Single Teas, 1st Main, Sarvabhouma Nagar, Bilekahalli, Bengaluru 560076
Contact
9739066698
What you will Get
Course Material
All the course materials will be provided in the class, no additional materials are required to be brought, you may however bring your Laptop if you require.
After Class Support
There will be continuous hand holding, mentoring and after class support at the end of the class with Chef Gauri to help you successfully implement your plan to action.
Basic to Advance
This Course will be from Basic things to detailed strategy and chef gauri's learnings and lessons.
One year Mentorship
You will get one year mentorship from Chef Gauri.
About Our Class
Whether you are a home baker, a bakery store owner or thinking of setting up a business in food, then this course is for you. This is not only a theory class but 100% practical application to working on your one customized business plan that suits all your needs. You will be working closely with Chef Gauri on every single aspect of your business and leave the class with a fully complete and comprehensive profitable plan for your business.
Let’s take a look at what all you will cover from this course:
1
MODULE 1: FOUNDATION
This Module will cover to answer the foundation questions of your business – to help you identify your key objective and clearly set out outcomes from your business.
a) Chapter 1: THE WHY - Clarify vision and purpose, Identify market need, Make strategic decisions, Attract investors and customers, Stay committed and resilient
b) Chapter 2: The HOW - Identify a need or problem that your business can solve, Research your competition, Develop a business plan, Secure funding, Establish your business entity, Build your team, Market your business, Launch your business, Legal Paperwork, Forming a business identity
c) Chapter 3: The WHO - Determine your product or service, Conduct market research, Analyze your competitors, Create customer personas, Defining your client
d) Chapter 4: The COST - Determine direct costs, Calculate indirect costs, Determine your profit margin, Calculate the total cost, Compare with competitors, Price adjustment strategy
e) Chapter 5: Building a Competitive Advantage - Identify your strengths, Research your competitors, Analyze customer needs, Develop a unique value proposition, Build a strong brand, Focus on innovation, Build strong relationships
2
MODULE 2: THE ROADMAP
This module will help you chart out the roadmap and the way to structure our business plan, a blue print to help you understand and identify your key strengths and how to build a 100% successful business.
a) Chapter 1: How to build your menu - Start with an idea or concept, Research existing recipes Gather ingredients and tools, Experiment and test, Refine and adjust, Document the final recipe, Test the recipe again, Share and get feedback, Determine your bakery's specialty, Consider your target audience, Consider portion sizes
b) Chapter 2: How to Price your menu - Determine your food cost, Determine your labor cost, Determine your overhead costs, Set a target food cost percentage, Calculate your menu price, Consider competition and market demand, Test and adjust
c) Chapter 3: How to price your ingredients - Create a recipe, Determine the unit cost of each ingredient, Calculate the total cost of each ingredient, Add up the cost of all ingredients, Calculate the cost per serving, Adjust for waste and spoilage
d) Chapter 4: Evaluate your hidden costs - Analyze your expenses, Monitor inventory, Review contracts, Track employee productivity, Consider overhead costs, Forecast future expenses:, Identify potential hidden costs, Calculate the impact, Prioritize and take action
e) Chapter 5: Calculating Operating Cost - . Identify all your expenses, Categorize expenses Calculate total fixed costs Calculate total variable costs: Calculate total operating costs: Analyze your operating costs
3
MODULE 3: THE NUMBERS NAME
The key to sustainability, this module will cover all key actions and items that will help you not only sustain your business but help it to grow.
a) Chapter 1: Defining Profit Margins - Gross profit margin, Net profit margin, Calculating COGS
b) Chapter 2: How to advertise your business – choosing the right channel available and applicable to you
c) Chapter 3: Allocating spends on the advertising - you need to do as well as understanding a clear return on investment that needs to come out of it
d) Chapter 4: Understanding important metrics that help you understand growth – ROAS, TACOS, ASCOS, ROI< Cost of acquisition etc.
e) Chapter 5: Understanding price wars – how to tackle them, how to approach them and how to use them at the right time to accelerate your brand growth. A clear roadmap on how to participate in price wars to them profitable for you.
4
MODULE 4: BUILDING A BRAND IDENTITY
a) Chapter 1: Building a Brand - Define your brand identity
b) Chapter 2: Create a brand name and logo
c) Chapter 3: Develop your brand voice and message
d) Chapter 4: Create branded marketing materials
e) Chapter 5: Build your online presence
f) Chapter 6: Monitor and manage brand reputation
5
MODULE 5: SCALING YOUR BUSINESS
scaling a business is a dynamic process that requires careful planning, monitoring, and adaptability. Regularly reassess your strategies to ensure they align with your business goals and market conditions.
a) Chapter 1: Exploring avenues to grow sale revenue
b) Chapter 2: Identifying the market that will bring you the maximum growth in the shortest span of time
c) Chapter 3: Establishing strategic partnerships
d) Chapter 4: Diversify product & services
e) Chapter 5: Improve operational efficiency
f) Chapter 6: Build a strong team – How to recruit and train a talented team capable of handling increased responsibilities
g) Chapter 7: Focus on customer retention & acquisition
6
MODULE 6: LEGAL, REGULATORY & COMPLAINCES
a) Chapter 1: Ensure compliance with all relevant laws and regulations as you expand.
b) Chapter 2: Understand which compliances will help you today and which you need to prepare for the next step
c) Chapter 3: FSSAI Registration or License
d) Chapter 4: Labeling and Packaging Compliance
e) Chapter 5 : Advertising & claims
HOW TO INSTAGRAM: By Chef Gauri
MODULE 1: INTROSPECTION
a) Chapter 1: Identify your why - why do you create content
b) Chapter 2: Identifying your niche
c) Chapter 3: identifying your TG
MODULE 2: TARGET AUDIENCE
a) Chapter 1: Identify your target audience
b) Chapter 2: Frame works to identify target audience
MODULE 3: CONTENT CREATION
a) Chapter 1: How to build a content library
b) Chapter 2: How to build a content process
c) Chapter 3: the best tools in the market for content
d) Chapter 4: building your team
MODULE 4: CREATING YOUR VISUAL IDENTITY
a) Chapter 1: Design Basics – color
b)Chapter 2: Design Basics – typography
c)Chapter 3- Visual Branding
d) Chapter 4: design & data
e)Chapter 5: Design resources
MODULE 5: EDITING
a) Chapter 1: Introduction to editing
b) Chapter 2: Understanding Instagram
c) Chapter 3: Editing terminology
d) Chapter 4: Instagram audience
e) Chapter 5: messaging
f) Chapter 6: Decoding editing style
g) Chapter 7: Audio editing
MODULE 6: The ANALYTICS
a) Chapter 1: Introduction to data analytics
b) Chapter 2: Understanding data
c) Chapter 3: Growing on Instagram
d) Chapter 4: using data to curate content
MODULE 7: PERSONAL BRAND
a) Chapter 1: Introduction to personal branding
b) Chapter 2: The 5 keys of personal branding
c) Chapter 3: Building a personal brand
MODULE 8: MONETISATION
a) Chapter 1: Introduction to monetization
b) Chapter 2: Getting started with monetization
c) Chapter 3: monetization strategy
d) Chapter 4: pricing strategy
About Chef Gauri
Chef Gauri has over 20 years of work experience, and has spent the last 10 years building one of the most loved confectionary brands – Confect out of her home kitchen. She has a lot of experience with running a bakery from home, operating a cloud kitchen as well as running a bakery popularly known as G’s Patisserie in Delhi. She has worked with huge corporate clients like Big Basket for breads, PVR cinemas for desserts and several restaurants for dessert supplies.
Her Brand Confect is one of the largest confectionery manufacturers in India and she is the only one to take an Indian brand for baking to international waters. Confect today sells in the USA and online on Amazon, Flipkart, Big Basket, Blink it, Jio Mart, as well as reliance stores across India. Confect today is a million dollar company.
She graduated from Lady Shri Ram college (one of the top colleges in the country till date) with a B. Com (Hons.) followed by an MBA at the University of Oxford, UK. She is the only chef to have made it to the prestigious IIM Bangalore 10000 women program not once but twice and won the case study competition for her success with Confect. She was featured amongst the top 5 women Entrepreneurs in India at the Global Entrepreneurship Summit and was amongst the top 10 startups at the World's Food India.
Pricing
The class is priced at Rs.55,000/- for the duration of 4 days
EARLY BIRD OFFER
Flat 10% off on the class price of you register before 30th April’25
To block the seat you will need to pay Rs. 15,000 + GST (18%) = Rs. 17,700/-
- The balance amount will need to be paid in class.
- Limited seats are available and registration is strictly on a first come first serve basis.
- The Registration amount is non- refundable, unless the class is cancelled.
- I personally look forward to seeing you and being a part of your success story.